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RioCan Yonge Eglinton Centre
2300 Yonge St, Suite 500
Box 2386
Toronto, ON
M4P 1E4


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Reporting to the General Manager this position is responsible for planning and implementing strategic and successful experiential programs at The Well. These programs are focused on driving traffic, supporting and increasing retailer sales and engaging the community to enhance property value. In addition, this position is responsible for the leadership in marketing planning, campaigns and managing all digital, and social media platforms for the property.


  • Lead the development of the annual place making plan/calendar in support of property business plan goals for the property in conjunction with the Asset Management, Property Management, Operations and Leasing teams.
  • Execute all on-site events from the planning stages to event day to include all advertising, community partnerships, logistics, permitting and success metrics.
  • Manages strategy and all content for property websites, digital directories & social media channels.
  • Measures and reports performance of all digital campaigns and assess against goals (ROI and KPIs).
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Responsible for establishing effective business relationships with the retailers on a local and National level in order to maximize the sales productivity and success of the events at the property.
  • Responsible for the budget management and administration of the promotion funds, including budget preparation, negotiating to maximize spend and adjusting to account for changes in income.
  • Manage the gift card program in accordance with corporate policies and procedures.

Leadership Responsibilities:

  • Directly manage the Guest Experience Supervisor and Guest Experience teams which includes the overseeing of administrative functions including monthly deposits, reports, gift card reconciliation/inventory, scheduling, team meetings and the implementation of new services along with zone visits.
  • Coach, develop, and mentor a team of 10 members to achieve company expectations, including
    • Foster a spirit of teamwork and unity among all departments
    • Assisting with setting the individual team members within their portfolio annuals goals
    • Ongoing review of goals & performance
    • Provide effective performance feedback and appropriately communicate through department meetings; one on one meetings; and regular interpersonal communication
  • Recruit, interview, select Guest Experience Supervisor and Guest Experience teams members

Qualifications/Key Requirements

Must have

  • 7 years marketing generalist experience with good knowledge and affinity with the shopping centre industry;
  • 3 to 5 years managerial experience;
  • College diploma/Bachelor’s degree – preferable in Business Administration;
  • Demonstrable experience leading and managing social media campaigns;
  • Established and deep experience executing onsite events from ideation to launch;
  • Excellent customer service skills;
  • Strong verbal and written communication and interpersonal skills, including a proven ability to build relationships;
  • Strong organization and multi-tasking skills;
  • Strong computer skills, with excellent knowledge of MS Excel and MS Word;
  • Be able to work under pressure in a fast-paced environment;
  • Yardi experience an asset;
  • Proficient in photo and video editing software such as Adobe an asset;
  • Knowledge of web design principles;

RioCan brings together smart, talented people from diverse backgrounds, and creates spaces where we can all prosper.  People are at the core of who we are, and we respect that they have taken all kinds of paths to get here.

We are committed to creating an environment in which all employees are valued, included, and empowered to do their best work and bring great ideas. We value different voices and perspectives, and appreciate that unique backgrounds and identities make our organization stronger.

RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process please let us know and we will be happy to work with you to meet your needs.