Overview
Reporting to the General Manager this position is responsible for planning and implementing strategic and successful experiential programs at The Well. These programs are focused on driving traffic, supporting and increasing retailer sales and engaging the community to enhance property value. In addition, this position is responsible for the leadership in marketing planning, campaigns and managing all digital, and social media platforms for the property.
Responsibilities
- Lead the development of the annual place making plan/calendar in support of property business plan goals for the property in conjunction with the Asset Management, Property Management, Operations and Leasing teams.
- Execute all on-site events from the planning stages to event day to include all advertising, community partnerships, logistics, permitting and success metrics.
- Manages strategy and all content for property websites, digital directories & social media channels.
- Measures and reports performance of all digital campaigns and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Responsible for establishing effective business relationships with the retailers on a local and National level in order to maximize the sales productivity and success of the events at the property.
- Responsible for the budget management and administration of the promotion funds, including budget preparation, negotiating to maximize spend and adjusting to account for changes in income.
- Manage the gift card program in accordance with corporate policies and procedures.
Leadership Responsibilities:
- Directly manage the Guest Experience Supervisor and Guest Experience teams which includes the overseeing of administrative functions including monthly deposits, reports, gift card reconciliation/inventory, scheduling, team meetings and the implementation of new services along with zone visits.
- Coach, develop, and mentor a team of 10 members to achieve company expectations, including
- Foster a spirit of teamwork and unity among all departments
- Assisting with setting the individual team members within their portfolio annuals goals
- Ongoing review of goals & performance
- Provide effective performance feedback and appropriately communicate through department meetings; one on one meetings; and regular interpersonal communication
- Recruit, interview, select Guest Experience Supervisor and Guest Experience teams members
Qualifications/Key Requirements
Must have
- 7 years marketing generalist experience with good knowledge and affinity with the shopping centre industry;
- 3 to 5 years managerial experience;
- College diploma/Bachelor’s degree – preferable in Business Administration;
- Demonstrable experience leading and managing social media campaigns;
- Established and deep experience executing onsite events from ideation to launch;
- Excellent customer service skills;
- Strong verbal and written communication and interpersonal skills, including a proven ability to build relationships;
- Strong organization and multi-tasking skills;
- Strong computer skills, with excellent knowledge of MS Excel and MS Word;
- Be able to work under pressure in a fast-paced environment;
- Yardi experience an asset;
- Proficient in photo and video editing software such as Adobe an asset;
- Knowledge of web design principles;